Category Archives: Business

3 Reminders in Using Content Marketing to Generate Leads

Every company knows content marketing is important in generating leads. Your chances of ranking in the SERPs improve when you offer content that is helpful,informative,and authoritative. That said,it’s not enough that your content is long and winding. Here are some reminders in using content marketing: Write for Users It’s easy to just think the content […]

Deciphering Google’s ranking algorithm has been the goal of every digital marketer. Sadly,Google has been tight-lipped about how their system works or what triggers the change in algorithm. You rarely get any hints or clues from the said search engine. As a result,many specialists end up trying out tons of strategies to keep their page […]

Why Every Business Needs SEO

The role of search engine optimization (SEO) has become apparent as days go by. Businesses have come to realize the importance and impact of this practice. Looking at the way consumers behave over the last few years,it’s pretty clear how the internet has changed them. To cope with this market shift,more and more companies are […]