Every company knows content marketing is important in generating leads. Your chances of ranking in the SERPs improve when you offer content that is helpful,informative,and authoritative. That said,it’s not enough that your content is long and winding. Here are some reminders in using content marketing:
Write for Users
It’s easy to just think the content you produce should be SEO-friendly,but with the latest improvements in Google’s search algorithm,much emphasis is on the intent of the query. This means that your ranking may be affected if your content is generic and robotic. Rather than focus on getting to the number one spot,work on giving valuable information,which will get you there faster.
Customers want to get some value out of your content. If they have a problem,they want that solved instead of you just pushing your product onto them. Part of your lead generation strategy in HK is to identify where in the sales funnel your customer is,and help them along. To do this,offer information with a clear solution presented,and add a call to action to guide the customer to act. Provide links to other resources if they are not ready to buy,rather than switching to hard-selling.
Give Users a Clear Direction
As mentioned,not everyone who views your content is ready to buy. Those with a more generic query may be looking for information first,and you can retarget them later on. For now,your content goal is to be a person of authority,and hopefully have them visit multiple resource pages from your site. A well-structured website should help with this,particularly if you group internal pages strategically. For those who are ready to buy and use long-tail keywords,on the other hand,suggest your products as solutions that fit their query the most. If you can address their pain point,they will be ready to buy.
When it comes to content marketing and lead generation,always think of the sales funnel. Know where your customer is in the process so you can ease them along.
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Deciphering Google’s ranking algorithm has been the goal of every digital marketer. Sadly,Google has been tight-lipped about how their system works or what triggers the change in algorithm. You rarely get any hints or clues from the said search engine. As a result,many specialists end up trying out tons of strategies to keep their page ranking from falling.
That changed when Google rolled out the medic update back in August 2018. This update is basically an upgraded and more comprehensive version of the Google Search Guidelines â E-A-T. E-A-T stands for Expertise,Authoritativeness,and Trustworthiness,for those who are yet to be familiar with this,these are also known as Google algorithm’s quality raters. To get deeper into what E-A-T covers,here’s a better explanation that’ll help you understand.
An Introduction to E-A-T
The E-A-T standard has been plague with speculations. The most popular of them is the fact that it only concentrates on expertise when in fact it covers a range of elements that has an immense impact on your search engine optimization (SEO). To put any of these uncertainties at rest,here’s the three-part truth about E-A-T.
The “E” part stands for expertise and it pertains to the creator or author of the page. It’s important that you’re able to identify yourself as someone who’s credible to talk and write about the topic. In order to show that these pages are reliable sources,you need to provide enough evidence about yourself. Adding author bio would help in introduce themselves to Google and why people should believe them. Another way to prove your expertise is by fact-checking the content you have. Be sure that they are referenced well and are of verified info. However,Google seem to put more weight on content written by someone who has first-hand experience with the topic.
Moving on to “A” or authoritativeness,this guideline refers to getting recognized by those who are in authority. In this case,if a leader in the industry managed to link your content as a page source,that’s a big deal. It’s like acknowledging your presence in the field. Google wants nothing more than seeing authoritative personalities or sites connected to your site. What’s even more is the fact that it is done organically will help you earn Google’s favor. Not only will it recognize you as a relevant source,but may also get you at better ranking position on SERPs.
Now onto the “T” and last part of the E-A-T comes the trustworthiness. This quality rater relate to every element on the website. From its structure,content,author down to the smallest detail of the page,you have to show Google that you’re a trustworthy source. Thus,it’s important that you only include true and accurate information to make yourself look good on both search engines and users.
Long before E-A-T hits the spotlight many providers of SEO traning hong kong services are fairly aware of its impact. It only becomes more apparent now that Google is continuously rolling out updates that specifically target these guidelines. While there’s no confirmation whether these quality raters can indeed support your initiatives,it’s important that you follow this standard just to be safe. Besides,if you look at it as a whole,taking these things in consideration would also improve the appeal of your pages.
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The role of search engine optimization (SEO) has become apparent as days go by. Businesses have come to realize the importance and impact of this practice. Looking at the way consumers behave over the last few years,it’s pretty clear how the internet has changed them. To cope with this market shift,more and more companies are making an effort to have a strong presence online. This can be fulfilled with a successful SEO strategy.
But,how can you ensure that your campaigns will give you the result you want? Simple,you have to refine your approach based on what your brand needs. One way to do that is to attend and enroll in training programs focused on SEO and elements surrounding it. Fortunately,Vishwas Thakkar offers comprehensive SEO solutions to guide you in managing your campaign and achieving the results you want.
Why Choose Us?
1.) Offers Long-Lasting Results
ur team is committed in ensuring your business will get the best solution to rank better on the search results page. The services we’re offering gives long-term results that will keep your campaign on top of the competition.
2.) Conceptualizes the Best SEO Strategy
We offer individualized solutions based on what your company needs. Our specialists come up with the best SEO approach to ensure that your campaign is a success.
3.) Provides Valuable Analysis & Recommendations
We discuss and work hand-in-hand with our clients to give them insights on what step to do next. We provide the best solution to optimize your website for user search and search bots.
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